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H & M Hennes & Mauritz AB is a multinational fashion retailer headquartered in Sweden. Known for its fast fashion business model, H&M offers affordable clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and employing over 100,000 people worldwide.
Young women in Portugal with straightened hair and thick makeup in 2007. The fashion of the 2000s is often described as a global mash up, [1] where trends saw the fusion of vintage styles, global and ethnic clothing (e.g. boho), as well as the fashions of numerous music-based subcultures.
Women's Wear Daily published a survey in April 2007 from Outlaw Consulting, a creative research firm tracking the habits of 21- to 27-year-olds, which ranked American Apparel as the 8th most trusted brand, ahead of such clothing brands as H&M and Levi's. [53] In 2007, Imp Kerr created a fake American Apparel ad campaign in New York.
The brand is described as "creating contemporary minimalist collections for mid-range prices" [ 2] for women and men. COS is an abbreviation of “Collection of Style.”. The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, and of using sustainably sourced materials for its products. [ 3]
Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin. [ 3][ 4][ 5] Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
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