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According to the 1913 Webster's Dictionary, a slogan (/ˈsloʊɡən/) derives from the Scottish Gaelic "sluagh-ghairm", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase.
Priceless is an advertising campaign by Mastercard that started in 1997 and makes use of the slogan " There are some things money can't buy; for everything else, there's Mastercard ". [1][2][3][4] It has provided Mastercard with a constant and recognizable message. [5] The advertisements, which generally revolve around a given theme, list the ...
1979 – Have a Coke and a smile (see also "Hey Kid, Catch!") 1980 – Coke is it! [5] 1985 – America's real choice. 1985 – We've Got a Taste for You. 1986 – Red, White & You (for Coca-Cola Classic) 1986 – Catch the Wave (for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the ...
Philippine Independent Church: Pro Deo Et Patria (For God and country) Pontificate of Pope Pius XII: opus iustitiae pax (peace is the fruit of justice) Pontificate of Pope Francis: Miserando Atque Eligendo (by having mercy and by choosing) Salvation Army: Blood and Fire.
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Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.
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