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Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [ 1 ][ 2 ] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
Nike, Inc. Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [5] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km²) of land. 1993. Nike introduces Reuse-A-Shoe, which collects athletic shoes, Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of ...
Air Jordan’s parent company, Nike, had its famed swoosh logo designed by a college student in 1971. Carolyn Davidson, a design student at Portland State University, ...
At the time, he stated of the logo, "I don't love it, but it will grow on me." [1] For her services, the company paid her $35, equivalent to $263 in 2023. [9] Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity.
File:Logo NIKE.svg. Size of this PNG preview of this SVG file: 800 × 285 pixels. Other resolutions: 320 × 114 pixels | 640 × 228 pixels | 1,024 × 365 pixels | 1,280 × 456 pixels | 2,560 × 911 pixels | 1,000 × 356 pixels. This is a file from the Wikimedia Commons. Information from its description page there is shown below.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
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