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Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...
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For many years, the brand's main television commercial spokesman was Lorne Greene, who created the concept of eating one's own dog food by claiming that Alpo is so good he feeds it to his own dogs. Ed McMahon also had a long association with the product on television, and Garfield was a "spokescat" for the brand in the 1990s.
In 1999, another fungal toxin triggered the recall of dry dog food made by Doane Pet Care at one of its plants, including Ol' Roy, Wal-Mart's brand, as well as 53 other brands. This time the toxin killed 25 dogs. [117] A 2005 consumer alert was released for contaminated Diamond Pet Foods for dogs and cats.
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Irony of marking 'Ol Roy for deletion. I found it surprising - and a little amusing that 'Ol Roy was marked for deletion as an advertisement.My surprise is because 'Ol Roy is a common example cited by marketers when discussing the rise of private label store brands such as Sam's Choice, Kirkland Signature and even private label store formats like Trader Joe's.
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