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The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.
Location-based advertising ( LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices . According to Bruner and Kumar, "LBA refers to marketer -controlled information specially tailored ...
Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Target Canada Co. was the Canadian subsidiary of the Target Corporation, the eighth-largest retailer in the United States.Formerly headquartered in Mississauga, Ontario, the subsidiary formed with the acquisition of Zellers store leases from the Hudson's Bay Company (HBC) in January 2011.
Lolo and the Kid (lit. The Grandfather and the Kid) is a 2024 Philippine drama film written, produced, and directed by Benedict Mique. Starring Euwenn Mikaell and Joel Torre, with the special participation of Juan Karlos, the hard-hitting emotional drama film revolves around the relationship between an adult hustler and a child.
Target is the latest mega-retailer to throw their hat in the ring next month. Announced earlier this week, Target Circle Week is headed our way. This year, the savings event will run from Sunday ...
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