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  2. Database marketing - Wikipedia

    en.wikipedia.org/wiki/Database_marketing

    Database marketing. Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing .

  3. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    t. e. In marketing, lead generation (/ ˈliːd /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities ...

  4. D&B Hoovers - Wikipedia

    en.wikipedia.org/wiki/D&B_Hoovers

    The database is used for lead generation, outreach, prepping for sales calls, researching companies, being alerted to changes in leadership, and acquiring new customers. [ 9 ] Besides publishing information through the D&B Hoovers product, information is also distributed via data feeds and third-party licensing agreements.

  5. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead management. Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

  6. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  7. Lead retrieval - Wikipedia

    en.wikipedia.org/wiki/Lead_retrieval

    Lead retrieval is a method for capturing and processing sales leads generated at an event, trade show, or conference. Lead retrieval tools connect to a database containing the contact details of event attendees, which the attendees provided when they registered for the event. Event attendees wear a badge during the event, which features a ...

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