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The blue light special was a thing in Kmart's history that arguably made them an even bigger staple in America. When the blue light was flashing on an item, everyone in the store would hurry over ...
1:10. The blue light is all but turned off as Kmart is set to close its last full-sized store in the continental United States. An associate at the Bridgehampton, New York confirmed that the store ...
A blue light special was a sales gimmick used by Kmart® in which particular items were put on sale for a matter of minutes...
Beginning in 1965, possibly an idea created by menswear department manager Bob Anderson, Kmart became known for their Blue Light Specials.
In 1965, Kmart introduced the famous “Blue Light Special” to grab the attention of shoppers. This special promotion involved a blue light shining down on selected products that were on sale. To alert shoppers, the announcement “Attention Kmart Shoppers” blared over the loudspeaker.
Blue light glasses are prescription or nonprescription glasses that feature a special coating to block a portion of the blue light spectrum, reducing the amount of blue light that reaches...
A Blue Light Special is a marketing strategy used by retail stores to create a sense of urgency and excitement among shoppers. The concept originated in the 1960s and was popularized by the American discount store Kmart.
Blue Light Specials: An Icon Beacon. In the annals of retail history, few promotions have left as indelible a mark as Kmart’s Blue Light Specials. These iconic events captured the imagination of shoppers nationwide, transforming routine trips to the store into thrilling adventures.
Customers pause and scan for a flashing blue light--somewhere in the store there is a sale! In the late 20th century, Kmart's iconic Bluelight Specials provided instant bargains for lucky in-store shoppers.
In response to competition, Kmart introduced the iconic “Blue Light Special” in 1965, a sales tactic with an audible cue: “Attention Kmart Shoppers.” This innovative approach quickly gained popularity.