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According to the 1913 Webster's Dictionary, a slogan ( /ˈsloʊɡən/) derives from the Scottish Gaelic "sluagh-ghairm", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase.
1985 – America's real choice. 1985 – We've Got a Taste for You. 1986 – Red, White & You (for Coca-Cola Classic) 1986 – Catch the Wave (for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the Feeling. 1989 – Official Soft Drink of Summer.
Business. List of Coca-Cola slogans. List of GMA Network slogans. List of Harvey's slogans. List of McDonald's marketing campaigns. List of MTV slogans. List of US Airways slogans. List of Walmart Canada slogans. List of Zellers slogans.
Apple's "Think different" logo. "Think different" is an advertising sloganused from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angelesoffice of advertising agencyTBWA\Chiat\Day.[1] The slogan has been widely taken as a response to the IBMslogan "Think".
The "THINK" slogan was first used by Thomas J. Watson in December 1911, while managing the sales and advertising departments at the National Cash Register Company. [1] At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we ...
KFC Corporation, [ 4] doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken ), is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with over 30,000 ...
Republic of China Air Force. 無空防即無國防 (wu-kong-fang-ji-wu-guo-fang): without air defense there is no national defense. Republic of China Military Police. 忠貞憲兵 (zhong-zheng-xian-bing): loyal military police. Military Academy. 親愛精誠: Fraternity, Devotion, Sincerity.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...