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The Radio Advertising Bureau (RAB) defines an endorsement as: "where the station or personality "endorses" the advertiser's product or service, usually "live" on-air." [25] Produced spots appear to be more common. A spot is 'produced' if the radio station or an advertising agency record it for the client. [26]
In a commercial broadcast television network structure, affiliates give up portions of their local advertising airtime in exchange for carrying network programming, and the network pays its affiliates a share of the revenue it earns from advertising. By contrast, PBS member stations pay fees for the shows acquired and distributed by the ...
CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount Global and is one of the company's three flagship subsidiaries, along with namesake Paramount Pictures and MTV.
Schurz’s WSBT Radio Group would eventually grow to include WSBT-FM (96.1), WSBT-AM (960), WNSN-FM (Sunny 101.5), WHFB-FM (New Country 99.9) and WZOC-FM (Z94.3). ... A mural painted in 1989 by ...
Local marketing agreement. In North American broadcasting, a local marketing agreement ( LMA ), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or time-buy .
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
The organization's legal name is National Public Radio and its trademarked brand is NPR; it is known by both names. [11] In June 2010, the organization announced that it was "making a conscious effort to consistently refer to ourselves as NPR on-air and online" because NPR is the common name for the organization and its radio hosts have used the tag line "This ... is NPR" for many years. [11]
Radio broadcastinghas been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937. [1][2]It was the first electronic "mass medium" technology, and its introduction ...
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