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Website. ray-ban .com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [ 1][ 2]
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
Browline glasses are a style of eyeglass frames where the "bold" upper part holding the lenses resembles eyebrows framing the eyes. They were very popular during the 1950s and 1960s, especially in the United States of America. The glasses were first manufactured by Shuron Ltd in 1947 under the "Ronsir" brand, and quickly emulated by various ...
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Price at Target: $171. Price at Walmart: $111.83. Thinking of classing up your wardrobe with some Ray Ban sunglasses? Target is going to cost you $100 more. Walmart has the RB3025 glasses on sale ...
Predatory pricing is a commercial pricing strategy which involves the use of large scale undercutting to eliminate competition. This is where an industry dominant firm with sizable market power will deliberately reduce the prices of a product or service to loss-making levels to attract all consumers and create a monopoly. [ 1]
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