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2. Logo - Wikipedia

   en.wikipedia.org/wiki/Logo

   A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...

3. Personal branding - Wikipedia

   en.wikipedia.org/wiki/Personal_branding

   Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger ...

4. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right. The most frequently quoted example is Intel , which positions itself in the PC market with the slogan (and sticker) " Intel Inside ".

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7. IDEO - Wikipedia

   en.wikipedia.org/wiki/IDEO

   IDEO (/ ˈ aɪ d i oʊ /) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. [6] [7] [8] The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences.