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2. Red Lobster to close at least 48 restaurants after ‘endless ...

   www.aol.com/red-lobster-close-least-48-012358162...

   In 2023, the struggling company was further knocked off balance by a $20 endless shrimp offer that proved unexpectedly popular with customers, reportedly costing it millions of dollars.

3. What happened to Red Lobster? Chain considering ... - AOL

   www.aol.com/happened-red-lobster-chain...

   The Ultimate Endless Shrimp promotion was an original tactic launched in June 2023 to bring in extra customers despite the restaurant creating a similar endless crab promotion in 2003, which ...

4. Red Lobster didn’t go bankrupt because of $20 Endless Shrimp ...

   www.aol.com/finance/red-lobster-didn-t-bankrupt...

   According to Red Lobster’s filing, “Endless Shrimp” was historically a limited-time promotion. However, former CEO Paul Kenny decided to add it as a permanent menu item in May 2023 despite ...

5. Red Lobster was nearly crippled by all-you-can-eat shrimp ...

   www.aol.com/red-lobster-offering-endless-lobster...

   Despite raising the initial price from $20, to $22 and to $25 across 2023, the popularity of the item and lack of new traffic factored directly into an $11 million operating loss for Red Lobster ...

6. Red Lobster’s collapse signals the end of fast-casual dining ...

   www.aol.com/red-lobster-collapse-signals-end...

   In 2023, Red Lobster was further knocked off balance by its $20 endless shrimp offer that became much more popular with customers than anticipated. The all-you-can-eat menu option was previously a ...

7. Red Lobster’s endless shrimp deal was too popular ... - AOL

   www.aol.com/red-lobster-endless-shrimp-deal...

   More customers took advantage of the seafood chain’s “Ultimate Endless Shrimp” than expected — the key reason for the chain’s roughly $11 million loss in the third quarter of 2023.

8. Not-so-endless shrimp: Red Lobster is closing dozens of ... - AOL

   www.aol.com/news/not-endless-shrimp-red-lobster...

   In November 2023, Red Lobster increased the price of its "Ultimate Endless Shrimp" deal to $25, noting that unprecedented demand for the low-cost unlimited deal actually ended up hurting the ...

9. Red Lobster - Wikipedia

   en.wikipedia.org/wiki/Red_Lobster

   Red Lobster Hospitality, LLC is an American casual dining restaurant chain headquartered in Orlando, Florida.The company has operations across most of the United States (including Puerto Rico and Guam) and Canada, as well as in China, Ecuador, Japan, Malaysia, Mexico, Philippines, Turkey and the United Arab Emirates; as of June 23, 2020, the company had 719 locations worldwide.