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ColorChecker. The ColorChecker Color Rendition Chart (often referred to by its original name, the Macbeth ColorChecker[ 1] or simply Macbeth chart[ 2]) is a color calibration target consisting of a cardboard-framed arrangement of 24 squares of painted samples. The ColorChecker was introduced in a 1976 paper by McCamy, Marcus, and Davidson in ...
Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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