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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The decision is part of IKEA's push to become more digital as consumers increasingly seek inspiration online, as well as shopping via the web. IKEA turns the page on catalogue after seven decades ...
Inter IKEA Systems B.V., [ 6][ 7] trading as IKEA ( / aɪˈkiːə / eye-KEE-ə, Swedish: [ɪˈkêːa] ), is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad and currently legally ...
Blåhaj (stylized BLÅHAJ, Swedish pronunciation: [ˈbloːhaj], lit. 'blue shark'; colloquially anglicised as / ˈblɑːhɑːʒ /, / ˈblɑːhɑː / or / ˈbloʊhaɪ /) is a plush toy manufactured and sold by the Swedish company IKEA. Modeled after a blue shark and made of recycled polyester, the toy has gained prominence on social media as a ...
talk. edit. Inter IKEA Holding B.V. (also known as Inter IKEA Group) is a holding company registered in the Netherlands, [1] ultimately owned by Interogo Foundation. It owns the company Inter IKEA Systems and thereby controls the intellectual property of IKEA. It is also in charge of design, manufacturing and supply of IKEA products.
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