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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Security printing. Security printing is the field of the printing industry that deals with the printing of items such as banknotes, cheques, passports, tamper-evident labels, security tapes, product authentication, stock certificates, postage stamps and identity cards. The main goal of security printing is to prevent forgery, tampering, or ...
Printer's key. A copyright page with the printer's key underlined. This version of the book is the eighteenth printing. The printer's key, also known as the number line, is a line of text printed on a book's copyright page (often the verso of the title page, especially in English-language publishing) used to indicate the print run of the ...
In publishing, a colophon ( / ˈkɒləfən, - fɒn /) [1] is a brief statement containing information about the publication of a book such as an "imprint" (the place of publication, the publisher, and the date of publication). [2] A colophon may include the device ( logo) [2] : 69 of a printer or publisher. Colophons are traditionally printed ...
Laser printing (toner printing) mainly used in offices and for transactional printing (bills, bank documents). Laser printing is commonly used by direct mail companies to create variable data letters or coupons. Pad printing, popular for its ability to print on complex three-dimensional surfaces.
A tipped-in page or, if it is an illustration, tipped-in plate, is a page that is printed separately from the main text of the book, but attached to the book. [1] A tipped-in page may be glued onto a regular page, or even bound along with the other pages. It is often printed on a different kind of paper, using a different printing process, and ...
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Print on demand ( POD) is a printing technology and business process in which book copies (or other documents, packaging, or materials) are not printed until the company receives an order, allowing prints in single or small quantities. While other industries established the build-to-order business model, POD could only develop after the ...