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The term often describes products, but can also encompass services . The private-label process contains a company that manufactures products, while another company brands and sells those products. In this field of food and beverage, private labeling enables brand-holders to create personalized products for their target markets.
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [1] [2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White-label products are sold by retailers ...
A label used as a trademark or brand and not a company is called an imprint, a term used for the same concept in publishing. An imprint is sometimes marketed as being a "project", "unit", or "division" of a record label, even though there is no legal business structure associated with the imprint.
Amazon offers multiple lines of privately labeled products. These are available on Amazon.com, Amazon Fresh, Prime Pantry, Prime Now, Amazon Go, and Whole Foods Market. Amazon houses its in-house brand offerings under the “Our Brands” label, which is separate from exclusive brands. Exclusive brand items are third party offerings sold ...
In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per the study."
List of record labels: 0–9; List of record labels: A–H; List of record labels: I–Q; List of record labels: R–Z; By artists. Record labels owned by James Brown; Bing Crosby's record labels after 1955; List of Wu-Recording record labels; By genre. List of Christian record labels; List of electronic music record labels; List of hip hop ...
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