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Psychological pricing is a strategy based on the theory that certain prices have a psychological impact on consumers. It involves expressing prices as just-below numbers, such as $19.99 or £2.98, to create the perception of a lower price.
India is a South Asian country with a diverse and rich heritage, spanning from ancient civilizations to modern democracy. Learn about its etymology, history, geography, biodiversity, politics, economy, demographics, languages, religion, culture and more.
Learn about the concept, origins, and practices of business marketing, which is the sale of products or services to other companies or organizations. Compare and contrast business marketing with consumer marketing, and explore the different types and categories of business customers.
Dan Price is an American entrepreneur and social media personality who co-founded and led Gravity Payments, a credit card processing company. He raised the minimum salary for his employees to $70,000 in 2015, but faced a lawsuit from his brother and a backlash from some clients.
American Beauty is a black comedy-drama film starring Kevin Spacey as Lester Burnham, a middle-aged man who has a midlife crisis and becomes infatuated with his daughter's friend. The film won five Oscars, including Best Picture, and explores themes of beauty, love, sexuality, and materialism in suburbia.
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