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  2. Kawaii - Wikipedia

    en.wikipedia.org/wiki/Kawaii

    Kawaii ( Japanese: かわいい or 可愛い, [kawaiꜜi]; "cute" or "adorable") is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise ...

  3. Lolita fashion - Wikipedia

    en.wikipedia.org/wiki/Lolita_fashion

    As a result, the company Sanrio began experimenting with cute designs. The cuteness style, known as kawaii style, became popular in the 1980s. After Otome-kei, Do-It-Yourself behavior became popular, which led to the emergence of a new style called 'doll-kei', the predecessor of Lolita fashion.

  4. Soft Girl - Wikipedia

    en.wikipedia.org/wiki/Soft_Girl

    Soft girl or softie describes a youth subculture that emerged among Gen Z female teenagers around mid-to late-2019. Soft girl is a fashion style and a lifestyle, popular among some young women on social media, based on a deliberately cutesy, feminine look with a "girly girl" attitude.

  5. We located the best places to shop for cute NFL merch, like Taylor Swift's *exact* Chiefs jacket, Olivia Culpo's 49ers hat and Chanel Iman's custom jersey. Enter Your WAG Era With These *Actually ...

  6. What early Prime Day fashion deals our editors are ... - AOL

    www.aol.com/lifestyle/what-early-prime-day...

    So many styles are already on sale for Amazon Prime Day 2024 - stock up on these style savings ahead of the two-day shopping event. What early Prime Day fashion deals our editors are adding to ...

  7. At Paris Couture, the Best Collections Felt Pure, Not ...

    www.aol.com/paris-couture-best-collections-felt...

    At Dior, Maria Grazia Chiuri’s Greek goddesses wore uncomplicated, sinuous gowns inspired partly by the 1924 Olympics, which saw women wearing easier-to-move-in jersey fabrics for the first time.

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