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The Italian eyewear firm pulled Ray-Ban across all of the United States in order to re-engineer the product and markup Ray-Ban as a premium sunglasses brand, pushing for a global expansion afterwards; Luxottica additionally pushed Ray-Ban into far Eastern markets to diversify the brand's appeal beyond the Western World. [26]
Browlines quickly became popular in post-World War II America, and composed half of all eyeglass sales throughout the 1950s. Ray-Ban introduced the Wayfarer sunglasses in 1952. Plastic eyeglasses mounted in popularity throughout the 1950s and into the 1960s, ultimately supplanting tortoiseshell as the most popular material for eyeglass frames.
Leonardo Del Vecchio (22 May 1935 – 27 June 2022) was an Italian billionaire businessman, the founder and chairman of Luxottica, [1] the world's largest producer and retailer of glasses and frames, [2] with 77,734 employees and over 8,000 stores. [3]
Polaroid Eyewear manufactures polarized sunglasses and polarized lenses, as well as optical frames, reading glasses, and clip-on lenses. Polaroid Eyewear was a part of the StyleMark group and sold to the Safilo Group in November 2011. Polaroid headquarters is located in Padua (Italy).
In the mid-1980s, Bruce Willis wore a pair of Shuron Ronsirs with tinted lenses on the series Moonlighting, leading to a surge in demand for browline sunglasses. In response, Ray-Ban, which already dominated the sunglasses market with their Wayfarers and Aviator sunglasses, introduced the Clubmaster, a traditional browline frame with sunglass ...
Essilor would later go onto acquire Ray-Ban maker Luxottica in 2018, changing its name to EssilorLuxottica in the process. [7] [8] In 2018, FGX International acquired Indiana-based One Click Ventures. [9] One Click Ventures is parent company to eyewear brands Readers.com, Sunglass Warehouse, and felix+iris.