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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  3. Cybersquatting - Wikipedia

    en.wikipedia.org/wiki/Cybersquatting

    Terminology. In popular terms, "cybersquatting" is the term most frequently used to describe the deliberate, bad faith abusive registration of a domain name in violation of trademark rights. However, precisely because of its popular currency, the term has different meanings to different people. Some people, for example, include "warehousing ...

  4. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

  5. These are the 2024 SEO trends you need to know - AOL

    www.aol.com/lifestyle/2024-seo-trends-know...

    This provides a brief overview of your plan, including your company name, type of business, target market description, product and information, pricing and marketing strategies, and financial ...

  6. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Link building. In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1] Briefly, link building is the process of establishing relevant hyperlinks (usually called ...

  7. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent ). [ 1] A web resource may be (for example) a website, web page, or web directory. [ 1] A backlink is a reference comparable to a citation. [ 2] The quantity, quality, and relevance of backlinks for a web page ...

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