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  2. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit ...

  3. Central Market, Kuala Lumpur - Wikipedia

    en.wikipedia.org/wiki/Central_Market,_Kuala_Lumpur

    Central Market Kuala Lumpur is located at Jalan Tun Tan Cheng Lock (Foch Avenue) and the pedestrian-only section of Jalan Hang Kasturi (Rodger Street), a few minutes away from Petaling Street and next to Klang River. It was founded in 1888 and originally used as a wet market, [1] while the current Art Deco style building was completed in 1937.

  4. Non-price competition - Wikipedia

    en.wikipedia.org/wiki/Non-price_competition

    Non-price competition. A model of imperfect competition in the short-run. Non-price competition is a marketing strategy "in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship". [1] It often occurs in imperfectly competitive markets because it exists between ...

  5. Total addressable market - Wikipedia

    en.wikipedia.org/wiki/Total_addressable_market

    Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]

  6. Test market - Wikipedia

    en.wikipedia.org/wiki/Test_market

    v. t. e. A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: a population that is demographically similar to ...

  7. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  8. Jakarta Fair - Wikipedia

    en.wikipedia.org/wiki/Jakarta_Fair

    Jakarta Fair. / -6.14638716; 106.84573046. Jakarta Fair ( Indonesian: Pekan Raya Jakarta or PRJ, lit. 'Jakarta Grand Week') is a fair held annually in Jakarta International Expo Kemayoran, Jakarta, Indonesia, in June and July. It features exhibitions, trade promotions, shopping, music performances, various shows, amusement rides and a food ...

  9. Demographic targeting - Wikipedia

    en.wikipedia.org/wiki/Demographic_targeting

    Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.