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  2. Luxottica - Wikipedia

    en.wikipedia.org/wiki/Luxottica

    Luxottica. Luxottica Group S.p.A. is an Italian eyewear multinational corporation headquartered in Milan. As a vertically integrated company, Luxottica designs, manufactures, distributes, and retails its eyewear brands through its own subsidiaries. It is the largest eyewear company in the world. [5][6] It is, since October 2018, a subsidiary of ...

  3. Sunglasses - Wikipedia

    en.wikipedia.org/wiki/Sunglasses

    The Ray-Ban Wayfarer is a (mostly) plastic-framed design for sunglasses produced by the Ray-Ban company. Introduced in 1952, the trapezoidal lenses are wider at the top than the bottom (inspired by the Browline eyeglasses popular at the time), and were famously worn by James Dean , Roy Orbison , Elvis Presley , Bob Marley , The Beatles and ...

  4. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...

  5. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  6. Electronic cigarette and e-cigarette liquid marketing - Wikipedia

    en.wikipedia.org/wiki/Electronic_cigarette_and_e...

    Postgraduate Medical Journal E-cigarettes are heavily promoted across all media outlets. E-cigarette businesses promote their e-cigarette products on Facebook, Instagram, YouTube, and Twitter. Promotional content created by people are seen on Facebook, Instagram, and YouTube. Online blogs and forums contain promotional content created by e-cigarette users. A 2017 review found "The rise of new ...

  7. Pre-order - Wikipedia

    en.wikipedia.org/wiki/Pre-order

    Pre-order incentive, also known as pre-order bonus, is a marketing tactic in which a retailer or manufacturer / publisher of a product (usually a book [1] or video game) encourages buyers to reserve a copy of the product at the store prior to its release. Reasons vary, but typically, publishers wish to ensure strong initial sales for a product ...

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