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Zener cards are cards used to conduct experiments for extrasensory perception (ESP). Perceptual psychologist Karl Zener (1903–1964) designed the cards in the early 1930s for experiments conducted with his colleague, parapsychologist J. B. Rhine (1895–1980).
The common weight of a business card varies some by location. Generally, business cards are printed on stock that is 350 g/m 2 , 45 kg (100 lb) (weight), or 12 pt (thickness). The advent of personal laser and inkjet printers made it possible for people to print business cards at home, using specially designed pre-cut stock.
Trade card. A trade card is a square or rectangular card that is small, but bigger than the modern visiting card, and is exchanged in social circles, that a business distributes to clients and potential customers, as a kind of business card. Trade cards first became popular at the end of the 17th century in Paris, Lyon and London.
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For example, every Dodger card in the 1964 set featured the team name "Dodgers" in red across the top of the card, with the player name and position written in a powder blue field along the bottom of the card. Topps generally had 10 different color scheme designs per year, one for each team in their respective league (National and American).
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