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By 2006, Mars used the slogan "Comfort in every bar" in the US and most recently "Life's better the Milky Way." [9] Milky Way Simply Caramel bar. In 2010, the Milky Way Simply Caramel bar went on sale, a version with caramel covered in milk chocolate and without nougat. In 2011, Mars introduced a small size (marketed as fun size) Simply Caramel ...
Mars is a company known for the confectionery items that it manufactures, [14] such as Mars bars, 3 Musketeers, Milky Way bars, M&M's, Skittles, Snickers, Twix, and Bounty (chocolate bar). It also produces non-confectionery snacks, such as Combos , and other foods, including Ben's Original , and pasta sauce brand Dolmio , as well as pet foods ...
In 1920, they moved to Minneapolis, Minnesota, where Mars founded Mar-O-Bar Co. and began to manufacture chocolate candy bars. [3] The company later incorporated as Mars, Incorporated. [3] In 1923 he introduced his son Forrest's idea, [7] the Milky Way, which became the best-selling candy bar. [3] Mars moved to Chicago in 1929 [3] and settled ...
In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate. In the United States, it is marketed as the Milky Way bar. [3] It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. Mars. [2]
Frank C. Mars. Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of ...
Celebrations is a miniature chocolate bar collection made by Mars, Incorporated, launched in 1997. It comprises miniature versions of full size Mars brands. Celebrations have the tagline "Share the joy", and were one of the first mixed box of chocolates in the United Kingdom to bring together confectionery which had been already released in one ...
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