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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [ 1][ 2] Visual merchandising traditionally occurs in brick and ...
Gondola (retail) Freestanding display units in a supermarket. A gondola (usually pronounced / ɡɒnˈdoʊlə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with ...
Baranger Motion machines or "Baranger Motions" were store-window mechanical animated advertising displays rented to jewellers. They were produced from 1937 to 1959 [ 1] by the Baranger Company of South Pasadena, California United States. The dimensions of one typical "motion" were 21 inches (53 cm) wide, 12 inches (30 cm) tall, and 12 inches ...
Display window. A display window, also a shop window ( British English) or store window ( American English ), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. [ 1] Usually, the term refers to larger windows in the front façade of the shop. [ 2]
Displays2go is a manufacturer and e-commerce retailer of point-of-sale displays [1] based in Fall River, Massachusetts. [2] A subsidiary of TAKKT AG, this online business-to-business wholesaler markets its products mainly to retail stores and trade shows. The company adopted its current name in 1996 when it transitioned from a local acrylic ...
Display case. A display case (also called a showcase, display cabinet, shadow box, or vitrine) is a cabinet with one or often more transparent tempered glass (or plastic, normally acrylic for strength) surfaces, used to display objects for viewing. A display case may appear in an exhibition, museum, retail store, restaurant, or house.
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