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This was the first time such products were available outside of the movie industry. Max continued to be a driving force behind make-up until his death in 1938. In 1991, his company became a part of the Procter & Gamble family. [4] In the 1920s, different products were also developed that showed the decade's preoccupation with shaping the mouth. [3]
Flapper. Flappers were a subculture of young Western women prominent after the First World War and through the 1920s who wore short skirts (knee height was considered short during that period), bobbed their hair, listened to jazz, and flaunted their disdain for prevailing codes of decent behavior.
Nefertiti bust with eye liner applied ≈1,320 BC (≈3,300 years ago). The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments ( red ochre ...
The removal of armpit and leg hair by American women became a new practice in the early 20th century due to a confluence of multiple factors. One cultural change was the definition of femininity. In the Victorian era, it was based on moral character. This shifted in the early 1920s when the new feminine idea became based on the body. [ 4]
The length of the hair, in particular, was a display of a woman's health and was well taken care of. Both men and women used products to promote hair growth. Since the use of cosmetics on societal women was limited, hair was kept well groomed. Victorian women would braid their hair, use hair wigs, and apply heat to make tight curls.
Marcelling. Marcelling is a hair styling technique in which hot curling tongs are used to induce a curl into the hair. [ 1][ 2] Its appearance was similar to that of a finger wave but it is created using a different method. Marcelled hair was a popular style for women's hair in the 1920s, [ 2] often in conjunction with a bob cut. [ 2]
Gibson Girl. The Gibson Girl was the personification of the feminine ideal of physical attractiveness as portrayed by the pen-and-ink illustrations of artist Charles Dana Gibson during a 20-year period that spanned the late 19th and early 20th centuries in the United States. [ 1] The artist saw his creation as representing the composite of ...
“Women were plucking both their hairline and their eyebrows, partly to create the illusion of the elongated forehead,” she explained. “This was thought to be a sign of intelligence and ...
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