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Rakuten Travel is reliable and trustworthy. I've used them to find reasonably-priced hotel rooms in smaller cities, and they also have a broad range of hotels in larger cities. Rakuten Travel is a division of a huge Japanese online retailer.
Rakuten is one of the big player in the travel business in Japan. To stay in the travel industry, Voyagin that sell tickets and tours is actually owned by Rakuten.
I strongly recommend Biglobe, which allows you to do price comparison between major travel booking network like Rakuten Travel, ikyu, JTB. It is best to book ryokan through official site or store in travel website like Rakuten Travel, since there are multiple dinner and breakfast option in addition to different room types.
I think Japanese people use either Rakuten or Jalan if they like to book onlines; others are booked by some travel agent called JTB or KNT. RAKUTEN have good Internet business, not only hotel bookings and shopping.
I have booked my accommodation with rakuten travel for my sapporo trip in December. As I have chosen to pay at the hotel, no money was paid, not even a credit card was required. Has anyone booked accommodation with rakuten before?
Think of Rakuten Travel Experiences as your own personal concierge for all things Tokyo and beyond. With this handy website, you'll have access to a wealth of experiences, services, and travel tips to make your Japan trip memorable: in-depth guided tours, cultural immersions, restaurant reservations, and more.
At any rate, it should be fine, I booked a few rooms on Rakuten without problem, just make sure you bring enough cash to cover it, or contact the ryokan directly to confirm they accept cards. Very few accept cards, regardless of how expensive they are.