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Principles was a UK-based fashion retailer founded in 1984.. The firm was launched by the Burton Group (later the Arcadia Group) as an attempt to capitalise on the new modern trends in fashion; the mid-1980s was the boom era for the yuppie, a new upmarket cultural movement, and power dressing was a key trend: at the time, the Group's ladies' fashion operations (chiefly Dorothy Perkins) were ...
Tom Chapman and Ruth Chapman opened the first store in Wimbledon Village in 1987, and opened an online store in 2007. [2] In 2012, the Chapmans sold a £20,000,000 stake to venture capital firms to help build its online presence. [3] In 2017, the founders sold the business to private equity firm Apax for an estimated £400 million. [4]
Originally selling home goods and basic clothing, Peacocks has been re-branded over the years as a value fashion store. Richard Kirk, the former owner of the chain, worked hard to transform Peacocks into a major fashion player. The retailer won numerous awards, notably the Best Value Retailer award from Drapers.
Wallis is an online British women's clothing brand. Previously a retailer, Wallis operated from 134 stores and 126 concessions across the UK and Republic of Ireland. Wallis was a subsidiary of the Arcadia Group before its collapse in late 2020. The brand is now owned by Boohoo.com.
The fashion style attempts to align with the desire for sustainable fashion, and often relevant clothing element pieces can be found in vintage, second-hand, or thrift shops. Additionally, designer pieces that fit the mode can be found in e-commerce stores like Depop or Thred-up.
In 1988, Evans became the market leader in womenswear above a UK size 14. In 1994, the first Evans brochure featured in Good Housekeeping and Prima magazines, consisting of just 12 pages. In 1997, Evans launched SeVen, a more fashion-led label for the younger customers and also became the first Arcadia brand to start selling online.
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