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Hip-hop fashion (also known as rap fashion) refers to the various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip hop culture , it further developed in other cities across the United States, [ 1 ] with each contributing different ...
Brands such as Supreme, Obey, merchandise from Odd Future, Tyler, the Creator's Golf Wang clothing line, HUF, and the apparel of skate magazine Thrasher are popular in hip hop and street style. [327] [328] With the rise of alternative hip-hop subcultures, such as Cloud Rap and Emo Rap in the late 2010s, "sad boy" culture became prominent. [329]
In the late 1990s ski goggles became a popular accessory in hip hop fashion. [88] Hip-hop and rap artists influenced the fashion scene with oversized streetwear, making a mark on their fans sense of style. Some artists and music groups include Bones Thugs-n-Harmony, Boyz II Men, Notorious BIG, NWA, Tupac Shakur, and many more. [89]
Linda Evangelista and Karl Lagerfeld (center) walk the runway during the finale of Chanel's 1991 Fall-Winter fashion show in Paris, France. - Victor Virgile/Gamma-Rapho/Getty Images
FUBU. FUBU ( / ˈfuːbuː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [ 1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Fashion writer Stephanie Smith-Strickland explained that because rappers and hip hop artists, such as Lil Yachty, were increasingly wearing tailored and well-fitted clothing, so too were the young men seeking to emulate them. [40] By the early 2020s, sagging was considered a "faded" trend in Philadelphia, where it had once been popular. [41]
2020–21: Korean men in the 1980s and 2000s-inspired outfits fashionable in the early 2020s. From 2020 onwards, many fashions of the late 1990s and early to mid-2000s returned in Europe and America. This included mixing selected contemporary fashion brands with original vintage clothing and recent thrift shop finds.
Streetwear is a style of casual clothing which became global in the 1990s. [ 1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. [ 2]
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