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For Schaffner & Schroder, 1998, food marketing is the act of communicating to the consumer through a range of marketing techniques in order to add value to a food product and persuade the consumer to purchase. This includes all activities that occur in between the completion of a product through to the purchasing process of consumers. [6]
Kiff decides to go to the free sample station, Beryl tries to collect 20 coupons to play a crane game, and Martin tries to remember which groceries to buy after he forgets the shopping list. Kiff's delight is spoiled when the new sample station worker, Gordon, only allows paying customers, not kids, to get free samples, so she, Barry, Reggie ...
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