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H&M “H&M Kids is probably my favorite place to get kids clothing. As a Swede I'm probably biased, but their offerings are functional, stylish and most importantly, will last!” says Dellner.
H&M is the second-largest international clothing retailer after Inditex. [ 11][ 12] H&M was founded by Erling Persson in 1947 under the name Hennes. The company's current CEO is Daniel Erver who replaced former CEO Helena Helmersson in January 2024. [ 13][ 14][ 15]
The store was designed by virtual content designer Aimee Weber and was completed and opened in Second Life on June 17 of 2006. The 6,000-square-foot (560 m 2) two-story company store was modeled after American Apparel's Tokyo showroom, and included some of the controversial advertising campaigns on the walls around the store.
The brand is described as "creating contemporary minimalist collections for mid-range prices" [ 2] for women and men. COS is an abbreviation of “Collection of Style.”. The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, and of using sustainably sourced materials for its products. [ 3]
Abercrombie & Fitch. Abercrombie & Fitch Co. ( A&F) is an American lifestyle retailer that focuses on contemporary clothing. Its headquarters are in New Albany, Ohio. The company operates three offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. [ 2]
Parent. Sycamore Partners. Website. https://www.lb.com. The Limited is an American clothing brand sold exclusively through Belk. The Limited began with operating retail stores between the early 1960s and the late 2010s. In 2017, it became a brand owned by the private equity firm Sycamore Partners. [ 1][ 2][ 3]
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