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An instant rebate, or sometimes instant savings, is a marketing strategy or gimmick in which a product is either advertised at a specific price, or at a discounted price, where the discount is applied at the time of purchase.
Universal Thread, denim-based women's clothing [3]; Wild Fable, women's clothing brand targeting gen-Z [4]; Prologue, a line of sophisticated female clothing [5]; Auden, an intimates and lingerie exclusive brand [6]
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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