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General Mills (50%) Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [1]
General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...
Liberté originally entered the market in 1936 as a manufacturer of cream cheese and cottage cheese based in Montreal, Quebec. In 1964, Liberté expanded its operations and moved its operations to Brossard, Quebec, where they started to manufacture yogurt in addition to their original cheese products. Since then, they have added another ...
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Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.
General Mills is selling its European Yoplait business in exchange for full control of the same brand in Canada, a move that concentrates the company's yogurt enterprise in North America. The ...
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