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Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
Quartz movement of the Seiko Astron, 1969. The quartz crisis (Swiss) or quartz revolution (American, Japan and other countries) was the advancement in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world. [1] [2] It caused a significant decline of ...
The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of 11 chronograph wristwatches produced by Swatch (company of Swatch Group) released on 26 March 2022. . The watches have a 42-millimetre (1.5 in) diameter and 13-millimetre (0.5 in) thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmast
The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5] The group owns the Swatch product line and other luxury brands, including Blancpain , Breguet , Certina , ETA , Glashütte Original , Hamilton , Harry Winston , Longines , Mido , Omega , Rado , and Tissot .
At the time, more than 80% of the company's revenue came from jewelry, with the remainder made up of odds and ends, including watches. That gave the company some hope that watches could be a ...
Mock is the co-inventor of more than 180 patent families in such diverse industries as watchmaking, automotive, food or pharmaceutical, and he is at the origin of 750 projects and 8 start-ups. He is considered a veteran of Swiss innovation. [9] In 2009, he entered the "Forum of 100 personalities who make up French-speaking Switzerland", drawn ...
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