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US$ 1.57 billion[1] Number of employees. 3,300 [1] Website. lamar.com. Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3]
Marketing research. Mystery shopping. Consumer research. v. t. e. Out-of-home (OOH) advertising, or outdoor advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
Signage. The "Welcome to Fabulous Las Vegas" sign, just to the south of the Las Vegas Strip. Driver location sign used in England to assist drivers when contacting emergency services. Signage is the design or use of signs and symbols to communicate a message. [1][2] Signage also means signs collectively or being considered as a group. [3]
In 1920, he founded his own sign company: Thomas Young Sign Company, which specialized in coffin plates, gold window lettering, lighted signs and painted advertisements. In 1932, Young expanded his business to Las Vegas, and within two years, he purchased the Ogden Armory for $12,000 to expand the production capacity.
The transit business and the billboard business merged in 2001 under the name Viacom Outdoor. Logo used from 2006–2014 The billboard division was originally two separate companies: National Advertising Company (also known as 3M National or National 3M), the outdoor advertising subsidiary of 3M ; and Gannett Outdoor, owned by the Gannett Company .
Billboard. A billboard (also called a hoarding in the UK and many other parts of the world [vague]) [1] is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
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