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U.S. prime rate. The U.S. prime rate is in principle the interest rate at which a supermajority (3/4ths) of large banks loan money to their most creditworthy corporate clients. [1] As such, it serves as the de facto floor for private-sector lending, and is the baseline from which common "consumer" interest rates are set (e.g. credit card rates).
CBO projected in February 2013 that under the sequester and Budget Control Act caps: Discretionary spending outlays will be reduced from $1,285.3 billion in 2012 to $1,213.9 billion in 2013, a reduction of $71.4 billion or 5.6%. Discretionary spending will fall again to $1,170.0 billion in 2014, a decrease of $42.8 billion or 3.6%.
The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.
In stores such as Macy's and Dillard's, Kors brand items like watches and handbags are currently offered for 25% off, but this comes at the expense of Macy's and Dillard's, not Michael Kors; this ...
Target Corporation is an American retail corporation that operates a chain of discount department stores and hypermarkets, headquartered in Minneapolis, Minnesota. It is the seventh-largest retailer in the United States, and a component of the S&P 500 Index. [3] The company is one of the largest American-owned private employers in the United ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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