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  2. Gen Digital - Wikipedia

    en.wikipedia.org/wiki/Gen_Digital

    Gen Digital Inc. (formerly Symantec Corporation and NortonLifeLock) is a multinational software company co-headquartered in Tempe, Arizona and Prague, Czech Republic. The company provides cybersecurity software and services. Gen is a Fortune 500 company and a member of the S&P 500 stock-market index.

  3. GE Digital - Wikipedia

    en.wikipedia.org/wiki/GE_Digital

    Website. www .ge .com /digital /. GE Digital is a subsidiary of American energy conglomerate GE Vernova. Headquartered in San Ramon, California, the company provides software and industrial internet of things (IIoT) services to industrial companies. GE Digital's primary focus is to provide industrial software and services in four markets:

  4. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Freemium - Wikipedia

    en.wikipedia.org/wiki/Freemium

    In the freemium business model, business tiers start with a "free" tier. Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software.

  6. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    t. e. In marketing, lead generation ( / ˈliːd /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities ...

  7. Vincent Pilette - Wikipedia

    en.wikipedia.org/wiki/Vincent_Pilette

    Vincent Pilette is an American businessman who is chief executive officer (CEO) of Gen Digital, a Fortune 500 company specializing in consumer cyber safety with brands including Norton, Avast, LifeLock, Avira, AVG, CCleaner, and ReputationDefender. Pilette previously had management roles at Logitech, Electronics for Imaging, and HP .

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  9. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model innovation is an iterative and potentially circular process. [ 1] A business model describes how an organization creates, delivers, and captures value, [ 2] in economic, social, cultural or other contexts. For a business, it describes the specific way in which it conducts itself, spends, and earns money in a way that generates ...

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