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  2. The dress - Wikipedia

    en.wikipedia.org/wiki/The_dress

    The dress was black and blue, but the conditions of the photograph caused many to perceive it as white and gold, creating debate. Within a week, more than ten million tweets had mentioned the dress. The retailer of the dress, Roman Originals, reported a surge in sales and produced a one-off version in white and gold sold for charity. Origin.

  3. Science of 'the Dress': Why We Confuse White & Gold with Blue & ...

    www.livescience.com/50842-dress-debate-color-perception.html

    Those who saw it as a blue-black shade assumed a warm, artificial light, so their brains ignored longer, redder wavelengths. Those who saw the dress as a blue-brown color probably assumed...

  4. Is That Dress White and Gold or Blue and Black?

    www.nytimes.com/interactive/2015/02/28/science/white-or-blue-dress.html

    Average. colors. The basic pattern. of the dress. How Do We Interpret Those Colors? Our eyes are able to assign fixed colors to objects under widely different lighting conditions. This ability is...

  5. And while the dress may in fact be blue and black, the lighting does, for some viewers, make it appear to be white and gold. 6 Dresses That Are Way More Famous Than #TheDress. Portrait of...

  6. Here’s why people saw “the dress” differently. - Slate Magazine

    slate.com/technology/2017/04/heres-why-people-saw-the-dress-differently.html

    It was originally published April 12, 2017. In 2022, the author of this piece, Pascal Wallisch, spoke with Willa Paskin on the award-winning podcast Decoder Ring to further unpack what we learned...

  7. Why Did We See “The Dress” Differently? The Answer Lies in ... -...

    www.nyu.edu/about/news-publications/news/2017/april/why-did-we-see-_the-dress...

    New York City. When “the dress” went viral in 2015, millions were divided on its true colors: gold and white or black and blue? In a new study, NYU neuroscientist Pascal Wallisch concludes that these differences in perception are due to our assumptions about how the dress was illuminated.

  8. The internet peaked with “the dress,” and then it unraveled

    www.vox.com/24117882/the-dress-blue-black-white-gold-internet-viral-media...

    The answers: blue and black or white and gold. The URL: “help-am-i-going-insane-its-definitely-blue.” Do you really need me to tell you what happened next? In just a few days, the BuzzFeed...

  9. The Dress That Went Viral: BuzzFeed's Editor Shares the Inside...

    www.businessinsider.com/viral-dress-excerpt-traffic-ben-smith-book-2023-5

    One reporter called McNeill in the middle of the night in Scotland, which led to "The Dress Is Blue And Black, Says the Girl Who Saw It In Person."

  10. The science of the black-and-blue dress, one year later. - Slate...

    slate.com/technology/2016/03/the-science-of-the-black-and-blue-dress-one-year...

    Some people saw the dress in the image as being white and gold whereas others saw it as black and blue, leading to vehement disagreements among friends, family members, even monozygotic...

  11. Why the #whatcoloristhisdress frock is actually blue and black

    www.cnet.com/science/why-the-whatcoloristhisdress-frock-is-actually-blue-and-black

    People seeing the dress as white and gold, says AsapScience, are probably viewing the image in a naturally lit room, for example, whereas those who see it as black and blue are likely in an...