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History of Apple Inc. Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1] Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing.
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It designs, develops, and sells consumer electronics, computer software, and online services. Devices include the iPhone, iPad, Mac, Apple Watch, Vision Pro, and Apple TV; operating systems include iOS, iPadOS ...
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is perhaps best known for creating the Apple logo. [1] In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite ...
Apple Records is a British record label founded by the Beatles in 1968 as a division of Apple Corps Ltd. It was initially intended as a creative outlet for the Beatles, both as a group and individually, plus a selection of other artists including Mary Hopkin, James Taylor, Badfinger and Billy Preston. In practice, the roster had become ...
Apple's "Think different" logo. " Think different " is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan " Think ".
1978–1981. In 1978, Apple Corps, the Beatles-founded holding company and owner of their record label, Apple Records, filed a lawsuit against Apple Computer for trademark infringement. The suit was settled in 1981 for the then-undisclosed amount of US$ 80,000 (equivalent to $268,100 in 2023) being paid to Apple Corps. [1]