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Leonardo Del Vecchio (22 May 1935 – 27 June 2022) was an Italian billionaire businessman, the founder and chairman of Luxottica, [1] the world's largest producer and retailer of glasses and frames, [2] with 77,734 employees and over 8,000 stores. [3]
Glasses, also known as eyeglasses and spectacles, are vision eyewear with clear or tinted lenses mounted in a frame that holds them in front of a person's eyes, typically utilizing a bridge over the nose and hinged arms, known as temples or temple pieces that rest over the ears.
The Italian eyewear firm pulled Ray-Ban across all of the United States in order to re-engineer the product and markup Ray-Ban as a premium sunglasses brand, pushing for a global expansion afterwards; Luxottica additionally pushed Ray-Ban into far Eastern markets to diversify the brand's appeal beyond the Western World. [26]
This would keep away the suns rays from the sunglasses and the wearers eyes. Most glasses also had some sort of dark tint, providing extra shade and protection from the sun. [3] In WW2, Ray-Ban had used the anti-glare technology created by Edwin H. Land. [4] Ray-Bans were a much better substitute than goggles for the fighter pilots in WW2. The ...
X-Ray Specs were long advertised with the slogan "See the bones in your hand, see through clothes!" Some versions of the advertisement featured an illustration of a young man using the X-Ray Specs to examine the bones in his hand while a voluptuous woman stood in the background, as though awaiting her turn to be "X-rayed".
For the same reason sunglasses and filters were used by the American Army, especially for aviation, indeed Polaroid glasses were thought to protect aviator from sunlight but also atomic bomb explosions. [8] Cool-Ray was a division of American Optical for the sunglasses. It was the originator of the polarized sunglass as it is known today.
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