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  2. Store manager - Wikipedia

    en.wikipedia.org/wiki/Store_manager

    The Store manager is the store's primary key-holder and may be called to the store before, during, or after business hours in the event of an emergency. They are also responsible for the safety of all customers and employees on store premises. Store managers may be required to hold safety meetings, especially as dictated by union practices in ...

  3. Shopkeeper - Wikipedia

    en.wikipedia.org/wiki/Shopkeeper

    Shopkeeper. A shopkeeper is a retail merchant or tradesman; one who owns or operates a small store or shop. [1] Generally, shop employees are not shopkeepers, but are often incorrectly referred to as such. At larger companies, a shopkeeper is usually referred to as a manager, since the owner is not able to manage the business being a single ...

  4. Shopper marketing - Wikipedia

    en.wikipedia.org/wiki/Shopper_marketing

    Shopper marketing. ' Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey." [1] It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase of it. It separates itself from retail marketing which focuses on engaging ...

  5. Category management - Wikipedia

    en.wikipedia.org/wiki/Category_management

    Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products. These groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes ...

  6. Retail - Wikipedia

    en.wikipedia.org/wiki/Retail

    Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply ...

  7. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using ...

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