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Website. ray-ban .com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1] [2]
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
Those who wished to wear plastic frames but still liked the browline style flocked to "plastic browlines," plastic glasses with transparent lower portions and solid upper portions, which became a major frame style of the 1960s. 1970s–1990s Ray-Ban 3016 Clubmaster sunglasses. In 1971, Shuron sold their sixteen-millionth pair of Ronsirs.
Browlines quickly became popular in post-World War II America, and composed half of all eyeglass sales throughout the 1950s. Ray-Ban introduced the Wayfarer sunglasses in 1952. Plastic eyeglasses mounted in popularity throughout the 1950s and into the 1960s, ultimately supplanting tortoiseshell as the most popular material for eyeglass frames.
Ray-Ban Stories are the latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebook’s plans for a metaverse. [2] Unlike other smart glasses, the Ray-Ban Stories do not include any HUD or AR head-mounted display. On September 27, 2023, Meta removed the "Stories" name ...
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