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If a business card logo is a single color and the type is another color, the process is considered two-color. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color.
The company was founded in Cincinnati in 1867 as Russell, Morgan & Co. and originally specialized in printing posters for traveling circuses. [3] [4] The company took its name from partners A. O. Russell and Robert J. Morgan, who together with James M. Armstrong and John F. Robinson Jr. purchased the Enquirer Job Printing Rooms division of the newspaper The Cincinnati Enquirer. [5]
Letterpress printing is a technique of relief printing for producing many copies by repeated direct impression of an inked, raised surface against individual sheets of paper or a continuous roll of paper. [ 1] A worker composes and locks movable type into the "bed" or "chase" of a press, inks it, and presses paper against it to transfer the ink ...
Print on demand ( POD) is a printing technology and business process in which book copies (or other documents, packaging, or materials) are not printed until the company receives an order, allowing prints in single or small quantities. While other industries established the build-to-order business model, POD could only develop after the ...
Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles. Examples include flip and animation effects such as winking eyes, and modern advertising graphics whose ...
Offset printing is a common printing technique in which the inked image is transferred (or "offset") from a plate to a rubber blanket and then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water , the offset technique employs a flat ( planographic ) image carrier.
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