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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price. [1]
The current decimal coins consist of: one penny and two pence in copper-plated steel. five pence and ten pence in nickel-plated steel. equilateral curve heptagonal twenty pence and fifty pence in cupronickel. bimetallic one pound and two pounds.
The pound (sign: £) is the main unit of sterling, [ 4 ] and the word pound is also used to refer to the British currency generally, [ 5 ] often qualified in international contexts as the British pound or the pound sterling. [ 4 ] Sterling is the world's oldest currency in continuous use since its inception. [ 6 ]
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