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Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. [ 2 ] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s. [ 1 ]
Hurley, Inc. Hurley is an American company that sells clothes and accessories marketed towards surfing and swimming. Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. in 2002 for an undisclosed price and then to Bluestar Alliance LLC in 2019 for an undisclosed price.
Rash guard. Surfing "long-sleeves" rashguard. A rash guard, also known as rash vest or rashie, is an athletic shirt made of spandex and nylon or polyester. The name rash guard reflects the fact that the shirt protects the wearer against rashes caused by abrasion, or by sunburn from extended exposure to the sun, as sun protective clothing .
Rip Curl is an Australian designer, manufacturer, and retailer of surfing sportswear (also known as boardwear) and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa. Globally, Rip Curl is considered a successful member ...
In the United States, the O'Neill clothing license is held by the La Jolla Group. The O'Neill wetsuit business continues to be owned by the O'Neill family and is based in Santa Cruz, CA . In 1996 O'Neill set up the O'Neill Sea Odyssey , a free, ocean-based program to educate young people about the marine environment.
Dakine is an American outdoor clothing company specializing in sportswear and sports equipment for adventure sports.Founded in Hawaii, the name comes from the Hawaiian Pidgin phrase "da kine" (derived from "the kind").
Hang Ten. Hang Ten is a Hong Kong-owned lifestyle and apparel company that had its origins in surf wear but now makes mass-market casual clothing and other items, selling the bulk of its products in the East Asian market, including Hong Kong, Taiwan and South Korea. [ 1] Hang Ten's name comes from the surfing maneuver of ' hanging ten ', that ...
From around 1810 to 1815. The history of swimwear traces the changes in the styles of men's and women's swimwear over time and between cultures, and touches on the social, religious and legal attitudes to swimming and swimwear. In classical antiquity and in most cultures, swimming was either in the nude or the swimmer would merely strip to ...
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