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Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
Love a Burger, Love a McDonald's (1981) It's a Good Time for the Great Taste (1984–1988) The good time, great taste of McDonald's (1988–1992) Grab the Moment (early 1990s) It's gonna be a lovely day (1994–2000, breakfast weekdays) It's gonna be a great weekend (1994–2000, breakfast weekends) It's Mac Time (late 1990s)
Marketing. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.
Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...
Howard Johnson by Wyndham, or more commonly known as Howard Johnson's, is an American hotel brand with over 200 hotels in 15 countries. It was also widely known as a former restaurant chain, which at one time was the largest in the U.S., with more than 1,000 locations.
Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
Corporate giveaway items, sometimes called swag, can be included within product samples and distributed to participants at an event for promotional purposes. Public relations or publicity is information about a firm's products and services carried by a third party in an indirect way. This includes free publicity as well as paid efforts to ...
McDonald's Monopoly. McDonald's Monopoly peel-off tokens. The McDonald's Monopoly game is a sales promotion run by fast food restaurant chain McDonald's, with a theme based on the Hasbro board game Monopoly. The game first ran in the U.S. in 1987 and has since been used worldwide. The promotion has used other names, such as Monopoly: Pick Your ...