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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$240 million
Kerala sari is regarded as the cultural costume of women of the Malayali community. [2] The grace and appeal of the golden borders contrasting with the otherwise plain white mundum neryathum of Keralite women has come to symbolize Malayali women. The sari is a hot favorite during the time of Onam, not just in Kerala but in other parts of India ...
A sari (sometimes also saree [1] or sadi) [note 1] is a women's garment from the Indian subcontinent. [2] It consists of an un-stitched stretch of woven fabric arranged over the body as a robe , with one end attached to the waist, while the other end rests over one shoulder as a stole (shawl) , [ 3 ] sometimes baring a part of the midriff .
Pothys (stylised as POTHYS) was established in 1923 by K. V. Pothy Moopanar under the name Pothy Moopanar to sell cotton sarees and dhotis woven on his own loom. K.V. Pothy Moopanar born in Srivilliputhur belongs to a heritage family of Weavers.
Kanchipuram silk sari. The Kanchipuram silk sari is a type of silk sari made in the Kanchipuram region in Tamil Nadu, India. [1] These saris are worn as bridal & special occasion saris by most women in Tamil Nadu, Kerala, Karnataka & Andhra Pradesh. It has been recognized as a Geographical indication by the Government of India in 2005–2006.
Clothing in India varies with the different ethnicities, geography, climate, and cultural traditions of the people of each region of India. Historically, clothing has evolved from simple garments like kaupina, langota, achkan, lungi, sari, to rituals and dance performances. In urban areas, western clothing is common and uniformly worn by people ...
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