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2. Logo - Wikipedia

   en.wikipedia.org/wiki/Logo

   A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...

3. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...

4. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   name: the word or words used to identify a company, product, service, or concept; logo: the visual trademark that identifies a brand; tagline or catchphrase: a short phrase always used in the product's advertising and closely associated with the brand; graphics: the "dynamic ribbon" is a trademarked part of Coca-Cola's brand

5. Graphic design - Wikipedia

   en.wikipedia.org/wiki/Graphic_design

   Graphic design is a profession, [ 2] academic discipline [ 3][ 4][ 5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [ 6] Graphic design is an interdisciplinary branch of design [ 1] and of the fine arts.

6. 17 Company Logo Rebrandings That Were a Total Disaster - AOL

   www.aol.com/finance/17-company-logo-rebrandings...

   The company aimed to modernize its image with a new logo and colorful tailfin designs representing global destinations. But the new look was criticized for losing the brand's long-established ...

7. Swoosh - Wikipedia

   en.wikipedia.org/wiki/Swoosh

   Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [ 1 ][ 2 ] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).