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A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...
t. e. A trademark (also written trade mark or trade-mark[ 1]) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. [ 2][ 3] A trademark owner can be an individual, business organization, or any legal entity.
International Business Machines Corporation (using the trademark IBM ), nicknamed Big Blue, [6] is an American multinational technology company headquartered in Armonk, New York and present in over 175 countries. [7] [8] IBM is the largest industrial research organization in the world, with 19 research facilities across a dozen countries ...
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1] Often, this involves radical changes to a brand's logo ...
A multinational corporation (MNC; also called a multinational enterprise (MNE), transnational enterprise (TNE), transnational corporation (TNC), international corporation, or stateless corporation, [1] – with subtle but contrasting senses) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country.
Rebranding a company logo is a risky venture that can either rejuvenate a brand or lead to a public relations nightmare. While the goal is often to modernize and refresh the brand's image ...
Merck & Co., Inc. is an American multinational pharmaceutical company headquartered in Rahway, New Jersey, and is named for Merck Group, founded in Germany in 1668, of which it was once the American arm. The company does business as Merck Sharp & Dohme or MSD outside the United States and Canada. It is one of the largest pharmaceutical ...
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