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2. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.

3. Customer lifetime value - Wikipedia

   en.wikipedia.org/wiki/Customer_lifetime_value

   Customer lifetime value: The present value of the future cash flows attributed to the customer during his/her entire relationship with the company. [2] Present value is the discounted sum of future cash flows: each future cash flow is multiplied by a carefully selected number less than one, before being added together.

4. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   For the band, see Senior Discount (band). Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached ...

5. Daily mortgage rates for August 7, 2024: Average 30-year, 15 ...

   www.aol.com/finance/daily-mortgage-rates-for...

   Rates for a 15-year mortgage stand at an average 6.00% for purchase and 6.07% for refinance, down 33 basis points from 6.33% for purchase and 27 basis points from 6.34% for refinance this time ...

6. Best CD rates for August 2, 2024 - AOL

   www.aol.com/finance/best-cd-rates-today-bag-the...

   At the conclusion of its fifth rate-setting policy meeting of 2024 on July 31, 2024, the Federal Reserve left the federal funds target interest rate at a 23-year high of 5.25% to 5.50% for an ...

7. Customer cost - Wikipedia

   en.wikipedia.org/wiki/Customer_Cost

   Customer cost. Customer cost refers not only to the price of a product, but it also encompasses the purchase costs, use costs and the post-use costs. Purchase costs consist of the cost of searching for a product, gathering information about the product and the cost of obtaining that information. Usually, the highest use costs arise for durable ...